Since Google announced Authorship, social post rankings of individuals who have correctly followed the rules have seen enormous search benefits because Authorship allows its users to automate their Google+ profile to the accounts and content. Authorship is known as native content designed and written from that individual such as video, articles, blogs, downloadables that are shared to others’ Google+ news feeds.
How Does It Work? Why is Social Search So Important?
Google frequently changes its algorithms according to the way users search. Most recently, with the release of “Hummingbird,” it’s based on semantic search, or the natural way we speak (the way people are posting on their social media account – those sites that are displaying publicly (excluding Facebook). As with Google Authorship, when the search engine recognizes your content as “trusted” it will help the content, articles and postings you share rank more highly than someone not using Google+ and tying all of its many properties together! (It’s safe to say Google is a bit biased)
For my potential clients, this is one of the first questions I ask them to establish their social marketing search objectives, “have you any accounts on Google (YouTube, Plus, Places) and has your account been verified with the Google code to your website?” Priority is based on those users with “digital signatures” of publicly shared content of users with credibly that creates the authorship ranking factor.
While searching on the web, you might have seen some of the social updates and article shares attributed to an author and you may have wondered why certain posts include the photo and a Google+ shared article. It’s because Google lends more credibility to that particular writer who has linked their Google+ profile to a website, Google Places account, YouTube account, shared quality posts ~ basically all Google properties. The new Google algorithm announced September 2013, Hummingbird, acknowledges those authors with quality content publishing frequently on Google+. Take a moment to add me to your Google+ circles!
Getting Started “TIPS” for Your Google Authorship
- Use the Google author form, filling out the Google+ profile/about section
- Post consistently on Google+ – at least daily and share others’ content especially brands with social and branding “klout”
- Be an engaging content creator, poster, and thought leader!
- Be sure to link to your Google+ page with Authorship Badge
- Include a profile photo with a recognizable headshot
- Use the same professional image on your Google social platforms
Make sure your byline contains the name that appears on each page of the content you post
- Google needs to verify that the content you’ve posted is real. Make sure you’re using an email address associated with the same domain of your blog
Most of all remember to make your content feel personal
If you happen to need to know more about social search and ranking, take a look at Search Engine Land’s Google library power blog.